A ballot over the future of employee relations in an Alabama warehouse gripped the US. That shows how politics is shifting
Goliath beats David isn’t half as good a story, but it is the usual way of the world. So last week’s news that Amazon has fended off an attempt by workers to form its first ever US trade union is unsurprising, if sad. What intrigues is the volume and variety of support that the struggle won across the US and the world, from faith leaders to the NFL players association to Republican ever-hopefuls such as Marco Rubio. In that intensity of interest lies the real surprise: the change in popular politics towards both big business and workers.
As battles go, it was always ridiculously lopsided. In one corner you had the world’s richest man sitting atop corporate America’s second-largest employer, in perhaps the most anti-union country in the rich world. Opposing him were workers and activists in Alabama, one of the most conservative of all US states, trying something never attempted before in the land of the free: to unionise an entire Amazon warehouse, those hangars full of consumer goods and crushing conditions for workers that together define our way of life. No wonder Jeff Bezos won last week, with workers at the Bessemer warehouse voting more than two to one against forming a union. That result allows Amazon to continue hiring and firing at will. It also brings to a halt perhaps the most watched union drive in the US in years. The future of industrial relations inside a giant warehouse in the Deep South became a subject of debate across Europe, so vast is Amazon’s empire. In the UK, the GMB and Unite are both looking to organise more Amazon employees.