The media got played by Donald Trump this morning, once again. Picture Charlie Brown lying flat on his back, wondering why he keeps falling for the old kick-the-football bit. That was cable television, after they had carried — live — a full hour of an empty podium (Trump didn’t start on time), then a full-on advertisement for Trump’s new D.C. hotel, then some surrogates saying how wonderful Trump was. At the very end, Trump uttered the 30 seconds of soundbite the cable channels had been waiting for, and then even though it was billed as a press conference, Trump walked off and refused to answer any questions.

Here’s a hint, for the clueless cable networks: if you don’t want to feel cheap and dirty afterwards, then don’t get in bed with Trump again. If you don’t want to hear: “Oh, and there’s some money on the dresser, why don’t you buy something nice for yourself…” then don’t put yourself into that situation in the first place.

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