Poet’s appearance at president’s inauguration in red Prada ‘power band’ has boosted sales

Poet Amanda Gorman’s fashion influence has grown exponentially since she spoke at Joe Biden’s inauguration in January, wearing a yellow Prada coat and red Prada headband.

This week, Lyst, the fashion search engine, revealed that searches for “red headbands” jumped 560% in the first quarter of 2021.

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https://www.theguardian.com/us-news/joebiden

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